- Clean, organize, prep, and stage your home to help impress luxury buyers.
- Update or fix anything that needs to be fixed; most luxury buyers do not want to buy a home that needs work.
- You can impress luxury buyers during your open house by making your home stand out.
So you bought a beautiful home, started eating caviar, driving that fancy sports car, and exercising at the exclusive gym in your fancy, new neighborhood. But now you’ve put your home up for sale since you’re ready to move to a different neighborhood and start over again! So how do you impress luxury buyers to get as interested in buying your home as you were when you first saw it? Here’s where our ideas come in.
Start with Staging
Remember to stage your home. It’s not enough to live in a big and beautiful home; you have to prep and stage it for your buyers.
Impressing luxury buyers means making your home look as clean, accessible, and ready-to-move-in as possible. How do you do that? By repairing, finishing, and cleaning everything you’ve put off doing while you’ve lived in your home. So if you’ve been meaning to fix that mirror in the master bathroom, now is the time to do it. If the kid’s bedroom carpet needs to be replaced, make sure to get a new carpet put in.
If you want to impress luxury buyers, you have to understand that they’re different from average buyers. For the most part, they do not want to see homes with lots of defects and work to be done. Most of them know that the money they’re paying for the home means they shouldn’t have to do any repairs. Anything that isn’t ready to move in will distract them from wanting to buy your home, and they may just move onto the next house on their search list.
Time for Pictures!
That’s right—pictures. How does anyone first see your home in the age of technology? Most luxury buyers will first go online to see the homes they’re interested in. So make sure you and your agent are taking the best pictures you can of your home. Use a camera with high megapixels—20 megapixels or higher is a good choice.
Then start snapping those photos of your home. Go room-to-room and shoot the home with your camera. Don’t have a professional camera? That’s okay: hire a professional photographer. They already own a high-quality camera. Photographers have the experience and know how to shoot your home with proper angles. And they understand the importance of taking well-lit photos within staged rooms to gain interest from everyone who sees your home after your agent has uploaded the images to their site.
For Open Houses
Create something that stands out! Start with the foyer—if you have one. Your entryway should look beautiful and exciting to whoever walks in. Remember, you want the luxury buyers to be impressed with the entrance of their home because they will have guests over to the home once they own it, and they want to impress them as well.
So you should get a new door if yours is outdated, paint your walls if they need to be painted, refurnish the entryway if necessary, and place some beautiful paintings and an elegant rug on the floor to help the entryway really pop.
Aside from the entryway, you’re going to want every room in the home to be clean and organized during the open house. There shouldn’t be any area in the home that isn’t ready for visitors during your open house. So if your children won’t put away their dirty clothes in their bedroom—like you’ve asked them to do a million times—you might as well do it yourself before the open house, so your visitors believe your children are as clean and organized as you wish they’d be!
Once you’re able to impress luxury buyers with your home, you’ll get lots of possible buyers who want to make an offer on your home. As long as you remember that luxury buyers are much different than the average homebuyer, you’ll learn how to market your home towards them. So talk to your agent about what you both can do to get your home ready for luxury buyers, and you’ll be thrilled to get your home ready for all the interested luxury buyers who show up to your open house.